Generator Data was founded by experienced generator professionals led by Tim Lathan. Our team brings decades of sales, marketing, and IT expertise to modernize how industrial generators are bought, sold, and serviced.
Service is a heavy focus with dealers behind us, valuations of equipment, decommissioning, and marketing automation.
Why Are You Reading This?
I think I get about 10 vendor calls a day. If I spent my days answering these calls and doing demos, I would not get anything done.
Is there a better way to do this in Automotive? Can we just have an online marketplace where companies put all their best content that dealers can visit and book demos if interested?
— Chris Murphy, Managing Partner at Putnam Automotive Group
This is a problem in Automotive, and it’s also a problem in the auxiliary energy industry. Our goal at generatordata.net is to provide you with the best content — an onlinen marketplace where companies put all their content and that dealers can visit is a core focus for us.
Who We Are
Generator Data was founded by professionals with deep roots in the power generation industry. Our leadership team, headed by Tim Lathan, brings together more than two decades of combined experience across sales, service, operations, and digital strategy. After years of seeing how outdated many industry systems had become, we decided to build something new — a platform designed for today’s professionals and tomorrow’s technology.
Led by Experience
Tim Lathan has spent over ten years leading sales and operations for one of the largest industrial generator companies in the U.S. He’s worked with hundreds of clients across data centers, utilities, and construction firms — building a national network of trusted industry partners along the way. Tim’s approach is simple: combine real-world experience with transparency and collaboration to help every client succeed.
Our Mission
Our mission is to create a smarter, more connected generator marketplace. Generator Data is built to help buyers, dealers, and contractors find each other, collaborate, and grow. We connect companies that buy, sell, and service industrial generators — simplifying every stage of the process from evaluation to delivery.
Built for the Industry, by the Industry
Unlike generic equipment sites, Generator Data was built by people who have spent years in the generator business. We understand the technical details, the customer expectations, and the real-world challenges that come with sourcing and maintaining power equipment. Our platform is designed to meet those needs head-on — with tools, data, and a partner network that adds value for everyone involved.
Innovation Meets Practicality
Generator Data combines proven industry experience with new technology to help our users make smarter decisions. Our AI-powered tools, such as the Generator Evaluator, give instant insights into generator specifications, market value, and condition analysis. At the same time, we’re developing dashboards that give partners real-time visibility into their listings, leads, and performance.
A Network Built on Trust
At the core of Generator Data is a community of professionals who value integrity and collaboration. We partner with generator dealers, electrical contractors, and service providers nationwide to create a transparent, efficient network. Every connection is built on shared goals: quality, accountability, and long-term relationships.
Moving the Industry Forward
We believe the future of the generator industry depends on better data, smarter tools, and stronger partnerships. Generator Data is here to lead that change — giving professionals across the U.S. the information and connections they need to succeed in a rapidly evolving power landscape. With experienced leadership and a growing network, Generator Data is more than a marketplace — it’s a movement to modernize how the generator industry does business.