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About GeneratorData.net

About GeneratorData.net

Generator Data was founded by professionals with deep roots in the power generation industry. After years of seeing how outdated many industry systems had become, we decided to build something new — a platform designed for today’s professionals and tomorrow’s technology.

Together we bring together more than three decades of sales, marketing, and IT expertise to modernize how industrial generators are bought, sold, and serviced.


Tim Lathan

Our leadership team is headed by Tim Lathan. With over ten years of experience at Generator Source including as general manager, he has deep industry connections.

Matt Stensel

Matt is our marketing and search optimization specialist with more than 30 years of marketing and web experience, including more than 20 years at Generator Source.

Andrew Swift

Andrew has more than three decades of experience in web design and marketing, including 15 years of experience specifically in the power generation domain.


Led by Experience

Tim Lathan has worked with hundreds of clients across data centers, utilities, and construction firms — building a national network of trusted industry partners along the way. Tim’s approach is simple: combine real-world experience with transparency and collaboration to help every client succeed.

Our Mission

Our mission is to create a smarter, more connected generator marketplace. Generator Data is built to help buyers, dealers, and contractors find each other, collaborate, and grow. We connect companies that buy, sell, and service industrial generators — simplifying every stage of the process from evaluation to delivery.

Built for the Industry, by the Industry

Unlike generic equipment sites, Generator Data was built by people who have spent years in the generator business. We understand the technical details, the customer expectations, and the real-world challenges that come with sourcing and maintaining power equipment. Our platform is designed to meet those needs head-on — with tools, data, and a partner network that adds value for everyone involved.

Innovation Meets Practicality

Generator Data combines proven industry experience with new technology to help our users make smarter decisions. Our AI-powered tools, such as the Generator Evaluator, give instant insights into generator specifications, market value, and condition analysis. At the same time, we’re developing dashboards that give partners real-time visibility into their listings, leads, and performance.

A Network Built on Trust

At the core of Generator Data is a community of professionals who value integrity and collaboration. We partner with generator dealers, electrical contractors, and service providers nationwide to create a transparent, efficient network. Every connection is built on shared goals: quality, accountability, and long-term relationships.

Moving the Industry Forward

We believe the future of the generator industry depends on better data, smarter tools, and stronger partnerships. Generator Data is here to lead that change — giving professionals across the U.S. the information and connections they need to succeed in a rapidly evolving power landscape. With experienced leadership and a growing network, Generator Data is more than a marketplace — it’s a movement to modernize how the generator industry does business.